At the Pure Design Group we've built profitable relationships with some of the most experienced artists, illustrators and photographers in the UK. Our portfolio of stock images is growing rapidly and we're taking on more and more commissions from our existing clients. The images you see on this site are intended for use on many different products from Greetings Cards and Social Stationery items to Books and Editorial publishing. However, each of our creatives is available to complete work to commission supervised by our experienced artist support team. Our stock images can be licensed for your product or publication depending on the territory you distribute in and our licenses can be agreed for a one-off fee or for a royalty arrangement depending on your product. The website now offers guide information about the availability of each piece of artwork and over the next few months our website will be updated to allow customer galleries and other exciting decision making tools. In the meantime please feel free to contact us to recieve a portfolio of images via the web or on disc. Please contact us for more infomation info@puredesigngroup.co.uk









Helz Cuppleditch

Helz Cuppleditch has been involved in the design industry since 1982, when she began her career as a designer for a floral studio working alongside top fashion designers and photographers at high profile events. Never far away was a sketchbook, and as time went by her childhood love of drawing was maturing. Now, Helz works with publishers and manufacturers to produce sophisticated artwork for prints and house-ware goods, together with commercial ranges of adorable characters. Her love of nature and flowers are always evident, and her fascination by the uniqueness of each flower has inspired many detailed fine art floral paintings. She is attracted to detail and precision, showing individual hairs on the stamen of a flower, or each stitch on a characters’ outfit. Helz lives on the south coast of England with her daughter, who is the main inspiration of her characters.

please contact us for more information info@puredesigngroup.co.uk

We're looking for new talent to join our team of experienced artists, illustrators and photographers. The Pure Design Group can offer you an opportunity to license your artwork for use on greetings cards, fine art prints, gift wrap, gift bags and many other categories of paper products.



We would present your existing portfolio and new work via the web, trade shows and sales appointments. You would continue to own the copyright for your images but the client would be granted limited license to use the images on specific products. As your representative we would protect your intellectual property rights and ensure that you get the best possible financial reward from every deal.

Our rates of commission are very reasonable and we're keen to develop our creative team members talents at every opportunity. please contact us for more infomation or download our artists sheet (pdf file).